Atlas Wearables
Privacy Policy


Thank you for visiting our Website (the “Website”). The Website is operated by Atlas Wearables, Inc. ( “Atlas,” “we” or “us”). Atlas is serious about protecting your privacy. We understand your concerns with regard to how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice (this “Privacy Policy”) describes what information we collect about you, how we collect it, how we use it, with whom we may share it, and what choices you have regarding it. This Privacy Policy is incorporated into and is a part of our Terms of Service. By accessing and using the Website, you agree that you have read and understand this Privacy Policy, and you accept and consent to the privacy practices (and any uses and disclosures of information about you) that are described in this Privacy Policy.

What Information Do We Collect?

The Website allows users to place preorders (“Preorder”) for our revolutionary biometric devices (“Device”). When you place a Preorder, we collect the following types of personally identifiable information (“Personal Information”):

You may choose not to provide your Personal Information; however providing the personal Information is a prerequisite for placing a Preorder.

As with many other Websites, the Web servers used to operate the Website may collect certain data pertaining to you and the equipment and communications method that you use to access the Internet and the Website. For security reasons and to confirm the integrity of our data, we may combine components of this data with other sources of information which may identify you. Unless otherwise described in this Privacy Policy or our Terms of Use, such identifying information will be used solely for our internal business purposes. In addition, the information we collect may reveal such things as the Internet protocol (“IP”) address assigned to your computer, specific pages that you accessed on the Website or immediately prior to visiting the Website, and the length of time you spent at the Website. The purposes for which this information is collected and used include facilitating Website operation and system administration, generating aggregate, non-identifiable statistical information, monitoring and analyzing Website traffic and usage patterns, and improving the content and content delivery with regard to the Website and the online media, content, materials, opportunities, and services that we describe or make available on the Website. Like many other Websites, our Website may at any time, in our discretion, use “cookies” or other tracking mechanisms to help us recognize visitors when they return to the Website or as they move among the different portions of the Website or to collect personal or individually identifiable information. Collectively, the type of information describe din this paragraph is referred to as “Usage Data” and together with your Personal Information, as “Collected Information.”

While some aspects of the Website may provide information that is intended for children, we do not knowingly or intentionally collect personal or identifying information from children.

Finally, the Website provides you with several opportunities to receive communications about special offers or programs from Atlas (“Opt-In”). In the event that you provide your email address via a channel that does not include a mechanism for you to affirmatively Opt-In, such as by email, you agree that by providing your email address, you are completing an Opt-In and that you will be responsible for opting-out of receiving any future communications about special offers or programs by clicking on the link provided at the bottom of each email communication (each an “Opt-Out”).

Special Consideration for Payment Information

Although no method of transmission over the Internet or electronic storage is 100% secure, it is our policy to use third party payment processing systems that comply with the Payment Card Industry Data Security Standard (PCI-DSS), which is an industry wide security standard designed to protect the confidentiality and security of your credit card information. Please note that your credit card information will also be subject to that processor’s privacy policy in addition to ours. PLEASE READ THE PRIVACY POLICY ON THE WEBSITE OF ANY PAYMENT PROCESSOR THAT YOU ARE DIRECTED TO REGARDING THE USE, STORAGE AND PROTECTION OF YOUR CREDIT CARD INFORMATION BEFORE SUBMITTING ANY CREDIT CARD INFORMATION.

All information that you provide to us or our third party payment processor must be accurate, current and complete. In the event of a dispute, we may issue you with a provisional credit to your card or a store credit until the dispute is resolved. If we issue a provisional credit and the dispute is resolved and the charges were correct, we shall recharge your debit or credit card to reverse this provisional credit. In the event of an unauthorized charge using a debit card or electronic check, please consult your bank’s rules regarding refunds and reversals. Atlas complies with all legal requirements of your State’s applicable laws regarding providing refunds for unauthorized charges. When you make a charge, we shall display a completed charge screen. This is your electronic receipt. You should print or save this electronic receipt for your records. YOU REPRESENT AND WARRANT THAT YOU HAVE THE LEGAL RIGHT TO USE ANY CREDIT CARD(S), DEBIT CARD(S) OR OTHER PAYMENT MEANS USED TO INITIATE ANY TRANSACTION.

How Do We Use The Information That We Collect?

In addition to the uses mentioned or described above, or otherwise described in our Terms of Use, we use the information that you submit to us to accomplish the purpose for which it was submitted. We may also use the information that we collect from or about you to analyze and improve the content, features, materials and opportunities that we make available on the Website, to notify you of changes made to the Website or new opportunities made available on or through the Website, to evaluate your needs and customize the Website content delivered to you according to those needs, to send you promotional materials that you request from us, and for other legitimate and lawful business purposes.

With Whom Do We Share Information That We Collect?

In addition to the uses mentioned or described above, or otherwise described in our Terms of Use, in the course of conducting our business, we may transfer Collected Information, whether solicited or unsolicited, to our offices throughout the world, catalog and add such Collected Information to our databases, and transmit such Collected Information to our affiliates, contractors and other third parties (e.g., other organizations with a similar mission).

We may also produce reports on Website traffic or usage patterns and share these reports with our business partners and other third parties (e.g., other organizations with a similar mission).

We may disclose information about you if we become subject to a subpoena or court order, or if we are otherwise legally required to disclose information. We may also use and disclose information about you to establish or exercise our legal rights, to enforce the Terms of Use, to assert and defend against legal claims, or if we believe such disclosure is necessary to investigate, prevent, or take other action regarding actual or suspected illegal or fraudulent activities or potential threats to the physical safety or well-being of any person.

What Choices Do You Have?

When corresponding with Atlas or our representatives, or when making a request for information or otherwise interacting with Atlas or others through the Website, you choose what information to supply, whether you wish to receive further information, and by what method of communication such information should be delivered. Please take care to share only such information as is needed or that you believe is appropriate.

How Do We Protect Information Collected About You?

In addition to the encryption described for credit card and debit card information, Atlas also takes commercially reasonable measures to secure and protect all other information transmitted via or stored on the Website and transmitted to and from the Website. Nevertheless, no security system is impenetrable. We cannot and do not guarantee that information that users of the Website may happen to transmit or otherwise supply, or that any communications conducted on or through the Website, is or will be secure. You agree to immediately notify us of any breach of Website security, this Privacy Policy or the Terms of Use of which you become aware. ATLAS EXPRESSLY DISCLAIMS ANY REPRESENTATION OR WARRANTY, WHETHER EXPRESS OR IMPLIED, WITH RESPECT TO ENSURING, GUARANTEEING OR OTHERWISE OFFERING ANY DEFINITIVE PROMISE OF SECURITY IN CONNECTION WITH YOUR COLLECTED INFORMATION OR ANY OTHER INFORMATION THAT YOU PROVIDE TO US THROUGH THE WEBSITE OR DIRECTLY TO ATLAS.

Linked Websites

For your convenience, some hyperlinks may be posted on the Website that link to other Websites not under our control. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of those Websites or of any companies or organizations that we do not own or control. We encourage you to seek out and read the privacy policy of each Website that you visit. In addition, should you happen to initiate a transaction on a Website that our Website links to, even if you reached that Website through our Website, the information that you submit to complete that transaction becomes subject to the privacy practices of the operator of that linked Website. You should read that Website’s terms of use and privacy policies to understand how personal information that is collected about you is used and protected.

Changes to Privacy Policy

From time-to-time, we may change our privacy practices, and this Privacy Policy, because of changes in relevant and applicable legal or regulatory requirements, our business practices, or in our attempts to better serve your needs and those of our other customers. Notice of such changes to our privacy practices will be given in the manner described in the Terms of Use and a revised Privacy Policy will be posted on the Website.

Who Can You Contact For More Information?

If you have any questions or suggestions about the Website, Atlas, or our privacy practices, please contact us at